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Post-Conference Masterclass


Sustaining a Family Enterprise beyond Three Generations

Wednesday, 12 December 2018 | Abu Dhabi, UAE | 09:30 – 15:00


Generational transition of over $1trillion is expected over the next decade - with worrying statistics on succession. While governance is heralded as the antidote, having governance without leadership, leadership without governance or either without innovation is like trying to clap with one hand. 

During this masterclass, we will reveal what measures can be put in place by the current patriarchs and matriarchs, as well as what the rising generation can do to lead successfully in the 21st century. We will also uncover the practical considerations for moving beyond the first few generations, how families can successfully structure themselves to embrace new leadership styles – and what it means for long term stewardship and leadership.


Why do some multi-generational family enterprises succeed for the long term as privately held businesses and others not?

This question is particularly relevant in today’s ever-changing business environment where the need to evolve to meet the new economic opportunities is key to achieving multigenerational success. Gaining insight into the best practices for leading a family enterprise and developing capable future shareholders, this interactive masterclass and case study analysis is designed to achieve the following outcomes:

  • Show how enterprising families can transmit the hunger for excellence across generations and what it means for long term stewardship and leadership
  • Identify what structures the current generation can put in place – as well as what the rising generation can do themselves, to lead successfully in the new age
  • Reveal how to infuse entrepreneurial and innovative behaviors throughout a professionally run business to create real long term value and growth opportunities
  • Understand how to manage family dynamics to help you leverage these unique strengths and manage weaknesses so you can prosper over the next generation

Designed to encourage interaction, meaningful insights and practical takeaways on key focus areas including: 

Family Relations
Corporate Principles
Management & Performance
Next Generation Development
Long-Term Stewardship
Entrepreneurship & Innovation


Justin B. Craig
Clinical Professor of Family Enterprise and
Director of the Center for Family Enterprise

Kellogg School of Management at Northwestern University

Dr. Justin Craig’s research focuses on the strategy, function, management, and performance of multi-generational family enterprises and those who lead and steward them. While his practices extend globally, he has had the particular honor of leading family study groups across the Kingdom of Saudi Arabia and the wider MENA.

Justin has authored multiple highly acclaimed books and peer reviewed academic books and teaching cases, all aimed at better understanding the challenges facing business families across the globe. His current book Leading a Family Business: Best Practices for Long Term Stewardship is a fascinating convergence of entrepreneurship, family relations, and corporate principles - presenting two frameworks to better understand the best practices of leading a family business: a firm-level frame focused on four critical areas of difference (architecture, governance, entrepreneurship, and stewardship) and an individual one that mirrors these in terms of the skill set and mindset successful leaders need to develop.

Prior to pursuing an academic career, Dr. Craig worked for over a decade with and for family businesses for over a decade and was subsequently involved with multiple entrepreneurial ventures.